It is about a group of 12 women that get together every year for a cookie exchange. Each woman brings 13 dozen cookies in cute containers. And you get to leave with 12 dozen different cookies that you can mix and match and give out to neighbors, friends, and coworkers in the cute little containers that they were given to you in. This thought really appeals to me because, although, I love baking, I do not want to be in the kitchen that long to make all those different kinds of cookies. Realistically, it would never happen.
You should definitely look into this book if this idea is something up your alley. She even provides guidelines in the book to get your own club started. Check out this link for some more information.